Our Mission: Empowering Small and Startup Businesses Ethically and Economically

Reflective Equilibrium Marketing is dedicated to providing tailored, budget-friendly solutions for small and startup businesses seeking to establish, expand, and thrive. Our mission is to equip these enterprises with ethical, principled, and sustainable strategies that fuse seamlessly with their unique capacities. We specialize in crafting dynamic, DIY tools and training that address the distinctive challenges of smaller ventures, making growth accessible and achievable. By blending economic feasibility with ethical considerations, we create a space where small businesses flourish ethically, connect with their audience, and contribute to a more conscious economy.

Our commitment extends beyond business growth – we aspire to cultivate a community of Philosopreneurs, a network of like-minded individuals who value integrity and innovation. Reflective Equilibrium Marketing envisions a future where small and startup businesses are not just empowered, but are celebrated for their impactful contributions within a principled framework. Join us in redefining success and making ethical entrepreneurship the cornerstone of business excellence.

Our Vision: Empowering Ethical Entrepreneurs, One Venture at a Time

At Reflective Equilibrium Marketing, we envision a future where the landscape of business is transformed by principled entrepreneurship. We see a world where the small and startup businesses we empower become beacons of ethical success, driven not only by profit but by purpose. Our vision is to lead a movement where Reflective Equilibrium Marketing becomes synonymous with ethical transformation in the business realm.

We see our agency as a guiding light for small and startup businesses, illuminating the path to success through ethical, economical, and principled strategies. We strive to create an ecosystem where businesses, regardless of their size, embrace their unique capacities to foster growth that is both sustainable and impactful.

Our vision extends beyond transactions – it encompasses a community of Philosopreneurs, interconnected by a shared commitment to ethical excellence. Reflective Equilibrium Marketing’s vision is to rewrite the norms of business, to make ethical entrepreneurship not an exception, but a standard. We believe that every small step we take with our clients is a stride towards a future where reflective equilibrium is the guiding principle of success.

Join us in this journey of transforming businesses, rewriting success stories, and leaving a legacy that resonates with the heart of ethical entrepreneurship.

Think of someplace where you would rather be right now.
Where would you rather be right now?

One Philosopher’s Journey

Hello, my name is Benett, and I am the founder of this website. I am a husband, a father, a philosopher, and a dreamer.

Ever since I was a student of philosophy (many moons ago), I had a dream of sharing the concept of Reflective Equilibrium with as many people as I could. As a primer, you can read more about that concept here.

But this website is about so much more than just Reflective Equilibrium. I aim to help any and all “real-world” philosophers unleash their true potential and create an army of world-changing Philosophy Entrepreneurs (or Philoso-preneurs??? …I’m still working on getting that phrase registered).

Are you a real-world, practical philosopher like I am – lost in the jungle of the real world? Are you ready to use your unique philosophical skillset to make an impact on the world through principled action? Then you’re in the right place.

So with all of that said, I’d like to personally thank you for stopping by this website and reading this far. This tells me that you are probably a philosopher, a dreamer, and/or a reflective thinker already. So please stick around for more! 

If you are eager to learn more about becoming a Philosopreneur, I welcome you to sign up for our email newsletter so you can stay informed about my new posts on this site, or contact us by using the various forms and service request options on our site. We look forward to hearing from you!

Happy Reflecting,

Benett Bootz – Website and Company Founder